With VoIP, a visitor can click to speak to a business's customer service operators directly from his computer.
There's a new game in town that could be one of the most lucrative and important technologies of the decade -- selling Voice over Internet Protocol (VoIP). If you are interested in selling VoIP to small businesses, unless you have millions of dollars to develop your own telephony system, you will need to sell on behalf of an existing VoIP host. You have two choices: reseller or affiliate. Whichever method you choose, you can expect to be in demand for years to come as VoIP continues to develop. Possible next steps are using cell phones with VoIP technology for cost savings.
Instructions
1. Decide between joining an affiliate program or a reseller program. Consider the benefit of setting your own brand and pricing as a reseller, as well as the tasks involved in redistributing airtime, managing on-site equipment and marketing. Consider the simpler alternative of acting as an affiliate while earning a fixed commission for signing up new users, without the worry of being tech savvy as a reseller.
2. Choose a VoIP host with multimedia communications services with high-fidelity voice quality and near-zero delays. Pay attention to quality of management, traffic services and security. Represent a host that will help small business clients operate and manage their system and assist with setup. Consider the following as examples of hosts for the affiliate program: ViaTalk, Globe7 and Net2Phone. Consider the following hosts as examples of hosts for the reseller program: Quantumvoice, Broadvoice and Net2Phone.
3. Market your services to small businesses. Focus on each small business's telecommunication needs. Discuss current technology and features of VoIP, and how it is quickly becoming the preferred choice for small business telecommunication. Emphasize your strong customer service support. Demonstrate the high voice quality of your VoIP system. Show an example of how a link can be embedded on a small business's Web page, so that visitors can click to speak to a customer service operator directly from their own computers. Provide your customers with a marketing package along with your business card.
4. Address any questions and misconceptions that your small business clients may have regarding VoIP. Stress to your small business customers that their access is the same as the telecom services used by multinational corporations, thus attempting to eliminate any fear that your customers will receive an inferior quality of service. Dispel the myth that traditional hard-wired PBX systems need to be discarded in order to use VoIP, and explain how VoIP adapters can be used to connect remote locations to the PBX system. Demonstrate how VoIP reduces recurring operational expenditures.
Tags: small business, customer service, affiliate program, business clients, business telecommunication