Carry-out orders can be a big boost to restaurant food sales.
You can sell food at a restaurant with targeted promotions and a well-trained staff. Most restaurants make the largest portion of their revenue in food sales. The restaurant's bottom line benefits when the food sales per customer are increased. Menu options and upgrades can be marketed to potential guests before they enter the restaurant and continue once they visit the establishment. Spread the word about the great food options you serve to sell more than before.
Instructions
1. Send out a promotional mailer or work with a discount marketing publication. Include pictures or descriptions of the food options, limited-time meal offers and available discounts or coupons. Include a purchase minimum and expiration date of a month or less with all coupon offerings.
2. Control the quality of the food product that comes into the restaurant. Personally supervise the deliveries from suppliers. Work directly with the kitchen staff to come up with specials and meal ideas that make the best possible use of the available product.
3. Promote the items on the menu with the highest profit margin and meal add-ons such as appetizers and desserts in print throughout the restaurant. Post a regularly updated specials board near the entrance offering paired appetizer and dessert options for the featured entree of the day. Full-color menus and table tents featuring quality food photos entice customers to order more.
4. Train the front of house staff during daily pre-shift meetings to understand the menu and stay current with changes and specials. Serve new dishes to the hosts and servers to educate them on the components and flavors of each offering. Instruct the staff to detail the specials to each party and make themselves available to answer any questions or make suggestions during the ordering process.
5. Add delivery and carry-out options to the restaurant. Hand deliver fliers detailing the online, phone and fax options as well as payment methods accepted for delivery and carry-out order. Package outbound food orders with all the utensils and seasonings the eater will need to fully enjoy the meal outside the restaurant.
Tags: food sales, delivery carry-out, food options, quality food